Cool Squad

– They follow alternative trends and fashions.
– They are out of the ordinary and creative.
– They are loyal fans of their musical genres.
– They are demanding but open to experimentation and discovery.
– They are extroverted but also enjoy introspection.

Favorite Events

• Corona Capital • Tecate Pa'l Norte • Tecate Emblema • Nescafé Vaivén • Hera • SimiFest

Emblematic Bands

• The XX
• The Strokes
• The Killers
• Haim
• Lorde
• Phoenix
• Tame Impala