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Dale MIXX

4° Edition

The ultimate authority on *perreo*. A festival where urban music finds its biggest stage in northern Mexico.

DATE
August 15
Location
Parque Fundidora
City
Monterrey
GENRE
Urban
ATTENDEES
+/-30,000 pax
TALENT KIND
• J Balvin
• Nicky Jam
• Wisin
• Sebastián Yatra
• Daddy Yankee
• Ozuna
• Guaynaa
16-25, digital natives
18-30, reggaeton lovers
Strawberry Fans
26-35, Fans of current radio and pop hits
TARGET
18 to 35 years
SEL: ABC+ 30% | C 69% | D+ 1%